Colony

An operating system for small business

Your business runs on conversations.
So should your CRM.

Colony is the CRM, ad engine, and assistant for the operator with a phone in their hand. Talk to it, text it, or let it run on autopilot.

Free to start No credit card Built by Jersey Proper

Tara is listening

v1.0

Add Sarah Chen as a lead. She called about a bathroom remodel, budget around $25k.
Created contact · Sarah Chen
Opened deal · Chen / Bath Remodel · $25,000
Tagged · #remodel #warm-lead
Scheduled · Follow-up text · Tomorrow 9:30am
Done. Want me to draft a quote based on the last three bath remodels you closed?

Things you can say to Colony

Plainspoken in. Real work out.

No forms. No 12-step workflows. Twenty-three action types across leads, deals, tasks, email, SMS, referrals, and ad campaigns.

  • 01

    “Text Marcus the quote we sent the Hendersons.”

  • 02

    “Pause the Facebook campaign, the lead quality is bad.”

  • 03

    “Who haven't I followed up with this week?”

  • 04

    “Move the Henderson job to invoicing and remind me to call in two days.”

  • 05

    “Find every lead who came in from the spring postcard and tag them.”

  • 06

    “Draft a thank-you to last month's referrals in my voice.”

What Colony does

Built for the operator,
not the procurement team.

01

Conversation-first

Chat is the default. Forms are the exception.

Colony is built around a chat box that understands your business. Type or talk. The assistant interprets, acts, and reports back. No dropdowns to memorize.

02

Risk-tiered actions

Autopilot where it should be. Approval where it must.

Low-risk moves run silently. Anything destructive or money-touching waits for one tap of yours. Everything is reversible.

03

One system, not seven

Contacts, deals, follow-ups, email, SMS, referrals, ads.

Colony replaces a stack of half-used SaaS tools with one assistant that already knows your business and what you want next.

Replaces the tools you've been duct-taping together

  • HubSpot
  • Salesforce
  • Mailchimp
  • Calendly
  • Pipedrive
  • ClickFunnels

The story

A colony,
not a stack.

Colony was built because the people doing the actual work, contractors, agents, and shop owners, don't have time to learn enterprise CRMs designed for an SDR pod in San Francisco.

We made the assistant the front door. Tara, the assistant inside Colony, speaks plainly, acts on what you say, and asks before doing anything you can't undo. The dashboards are still there if you want them. Most days you won't.

Hand-built in New Jersey by Jersey Proper.

Ready when you are

Talk to your business.
It'll talk back.

Free to start. Set up in the time it takes to make coffee.